IBM DM PIC Seminar: SOCIAL CAPITAL THEORY MEETS WEB 2.0

Tuesday Feb 6 11 AM -12 PM EST

IBM T J Watson Research Center
Hawthorne Bldg I, Room 1S-F40
19 Skyline Dr, Hawthorne, NY 10532

Title : SOCIAL CAPITAL THEORY MEETS WEB 2.0
Speaker : Donna Bogatin, Author of the Digital Markets Blog at ZDNet
Abstract :

Tim Berners-Lee envisaged the World Wide Web as a participatory medium. The original browser was also an editor and Berners-Lee wanted it to function as a collaborative authoring tool enabling interaction and editing.

Web 2.0 technologies, applications and business models are now sparking user participation and fostering group communication in both the personal and professional spheres. From blogs to wikis to social networking, consumers and businesses are tagging, bookmarking, commenting and sharing for personal expression and community building.

Is the Web 2.0 phenomenon a democratizing force? Are businesses capturing and delivering value through Web 2.0 experiences? Will Web 2.0 flourish in 2007 and beyond?

The impact of participatory media on individuals and within the enterprise will be explored.

BIO:

Donna Bogatin authors the Digital Markets Blog at ZDNet and the buzz@NYSIA weekly technology column.

Donna is the founder of online directional media properties UrbanSavings.com and VIPOffers.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As Adjunct Associate Professor of Information Systems, Donna has instructed at the New York University Stern Graduate School of Business Administration on how companies of all sizes can best use the Internet to gain strategic advantage.

Prior to becoming an Internet entrepreneur, Donna was an international investment banker and served as Director of M & A for Societe Generale Securities Corp. Donna holds an M.B.A., M.A. and B.A. from New York University.